Viken's Rules.

Feel free to use these… but most are trademarked so please site us as the source!

Don’t simplify. Over-simplify.™

If you think planned giving is complicated, what do your donors think?

If your prospects don’t “get it”, you won’t “get” the gift.

Most planned giving marketing plans make an acceptable cure for insomnia.

Planned giving is a people business. Not a legal business.™

Planned gifts can get complicated. Marketing them shouldn’t be.™

Most of the world’s work is done by those who do not want to get out of bed.

Why do so many programs fail? Analysis paralysis.

There’s a grand-canyon-sized difference between annual giving and planned giving.

Copyright © 2017 PlannedGiving.com. All rights reserved.

(800) 490-7090


1288 Valley Forge Road

Building 82

Valley Forge, PA 19460

Don’t simplify. Over-simplify.™

If you think planned giving is complicated, what do your donors think?

If your prospects don’t “get it”, you won’t “get” the gift.

Most planned giving marketing plans make an acceptable cure for insomnia.

Planned giving is a people business. Not a legal business.™

Planned gifts can get complicated. Marketing them shouldn’t be.™

Most of the world’s work is done by those who do not want to get out of bed.

Why do so many programs fail? Analysis paralysis.

There’s a grand-canyon-sized difference between annual giving and planned giving.